Apple is a major technology company that manufactures and distributes personal computers, tablets, smartphones and other devices. Its products are marketed through a range of media content, advertising, software, and services.
Its headquarters are in Cupertino California. There are also offices and shops throughout the United States. The company's products include mobile phones, tablets, televisions, wearables, digital cameras, and music players. It offers many third-party accessories to its products. Third-party accessories are some of its most highly-respected accessories.
There are many business segments within the company that contribute to its overall financial success. A division of services is also available, including a cloud service, digital media, and advertising. Tim Cook is the company's chief operating officer (CEO).
Jobs had previously announced his intention to step down from the role of CEO of Apple in September before his death. However, Apple hired him back as CEO in 2000.
Although the company went through several CEOs, Steve Jobs was its founder and the one who changed its vision. He established design as a core part of the company's business model.
The iPhone is the company's most successful product, having sold more than 12 million units by the end of the year. It also increased the sales of other Apple products like the iPod. This has led the company to have strong online sales.
Some former Apple insiders claim that Apple has made some improvements since Jobs' death. According to these reports, the company is working to reduce its corporate energy footprint. Additionally, the company is focusing its efforts on a small number of initiatives to cut costs.
In the beginning, Apple was a conventional business with a wide range of departments. There were also many employees in leadership positions. This included a Yale University School of Management Dean, as well as other academics.
Several years later, the company decided to split its operations into different units and take on more of a functional structure. For instance, the iPod's success overshadowed other innovative innovations by Apple.
This was followed up by the launch the iTunes store which allowed consumers to download digital material. In the early days of internet downloading, the company enjoyed strong sales. It quickly became the go-to store for iPod users. This encouraged developers to release new applications every day. The company also released a software package called LOGO, which was used in a number of schools.
Despite its success it was not without challenges. In the early 1990s, market share fell for the company. Experts believed the company was doomed in 1996. But the company stepped forward and benefited from a huge boost in revenue.
Apple has also released many popular products other than the iPhone. Innovative marketing strategies have also contributed to Apple's success. The company also has substantial cash reserves.