Camping World is one the most important recreational vehicle retailers in the United States. It has over 180 locations in 46 states that sell RVs, travel trailers and fifth wheels. It also stocks a variety of outdoor lifestyle products for all ages, including clothing.
Over the years, the company has seen rapid growth. Camping World Holdings was able to raise $251 million through an initial public offering in 2016. It plans on aggressively expanding its national footprint through acquisitions of key markets, rebranding Gander Outdoors products, and investing into its dealer network.
The company's omnichannel strategy has been led by two retail veterans since its launch. Elizabeth Garry (ex-Walmart assistant director of ecommerce) and Jessica Wegner (Ulta Beauty director, loyalty programs), are their respective roles. They are responsible for customer retention and acquisition.
Camping World has been a leader within the recreational vehicle sector for decades. It offers a wide range of RV products and services such as financing to attract customers into its stores. The company sells RVs and related accessories from brands like Winnebago, Keystone, Fleetwood, Forest River, and others. It also stocks a wide selection of recreation-related merchandise like books, fishing gear, entertainment items, and satellite radio receivers. It also entices customers to purchase additional warranties.
Camping World is a well-known dealer of recreational vehicles. However, many customers are unhappy with the quality of its service. Many times, customers find that technicians are not interested in answering their questions. The company is also known for its long repair times.
The company has expanded beyond the RV market, offering a variety of outdoor lifestyle products, including clothing for all generations, outdoor gear, pet accessories, and bedding. The company is also the owner of brands such as Overton and Gander Outdoors. The company's business model doesn't seem to have changed. The CEO has made some politically charged comments. The company has also been criticized because of its large dealerships and high prices.
Camping World is a large company with a complicated corporate structure. There are many shareholders and owners that own significant shares in Camping World. Crestview Partners, Inc., is one of the largest institutional investors in Camping World Holdings, Inc.
Good Sam Enterprises acquired the company in 1997. Later, it merged with FreedomRoads which was founded Marcus Lemonis. Camping World had to deal with an infrastructure crisis following the COVID-19 pandemic. The pandemic caused a significant increase in the volume of customers that the company served, which led to infrastructure issues.
In addition to its relationships with sports entities, Camping World has also partnered with companies such as ESPN and Major League Baseball. These industries have a strong brand presence, and Camping World has multi-million-dollar sponsorships.